Kate Casey Resume

Phone (C): (616) 717-2660 — E-Mail: katemeaghan@gmail.com 

https://www.linkedin.com/in/katemcasey/

- Written and verbal company communications

- Event planning, strategy, and meeting management 

- Employee onboarding 

- Project Management

- Marketing campaign development and execution 

- Field training and enablement  

- Brand Ambassador

- Revenue reporting and analysis

- Content management and copywriting 

- Virtual and Hybrid events specialist

Project Manager August 2021 – October 2023

SBI Growth Advisory 

• Project Management – Coordinated with vendors to ensure that events flow smoothly without a hitch until the end so as to meet organizational goals and expectations. Ensured that there is equilibrium of creativity with logistics – decoration, catering, entertainment, transportation, location, promotional material, equipment, etc. Constructed and strong understanding of project milestones, including deadlines. Supported internal team projects and programs.
• Event Strategy – Developed and optimized event strategies aligned with the firm’s corporate strategy and revenue objectives. Planned and executed external, client-facing events such as Client Advisory Boards, Roundtables, and Webinars to promote and reinforce the SBI brand. Owned SBI’s events calendar and promoted internally to ensure employees were well informed of opportunities for BD, AD, and embracing 1:1 with colleagues. 
• Employee Experience – Planned and Executed firm-wide employee events. Managed budgets, logistics, and reward and recognition programs. Managed internal communications for larger events and weekly firm all hands call hosted by CEO.
• Diversity, Equity, Inclusion & Belonging Committee – Elected to join SBI’s DE&I committee in 2022 to create a more diverse, equitable, and inclusive environment for all employees.
• Reporting –Created optimized reporting and tracking processes for event performance to show tangible ROMI, including 11% of total firm marketing-influenced sales opportunities.

Marketing Coordinator March 2019 – August 2021

Sales Benchmark Index | SBI

• Blog Oversight – Managed editorial calendar, as well as bloggers with reminders, editing, and scheduling. Configured blog posts in HubSpot and WordPress. Refurbished blogs from older posts to launch, meeting current guidelines. Managed CTAs and ensured blogs are contextual and relevant.
• EBC Operations – Promoted the Executive Briefing Center to SBI employees by executing internal marketing plan. Managed the EBC program, facility, and budget. Managed, organized, produced, and executed each client/prospect/PE firm visit.
• SBI TV Support – Developed a library of content and booked guests based on show release and market feedback. Collaborated with the VP of Marketing to develop show schedule. Worked on scripts, guest management, coordination with video vendor.
• Social Syndication – Promoted content across all channels. Researched new ways to reach buying personas. Managed SBI Youtube, LinkedIn, Facebook, and Libsyn podcast channels. Created and sent out enablement for our content to senior members of the organization.

Operations and Marketing Manager May 2014 – August 2018

Jamal Holding Group

Franchisee of Dine Brands Global (NYSE: DIN) dba IHOP

Achieved rapid promotions from entry restaurant employee to restaurant manager to trusted corporate facilitator. 

• Project Management – Developed and executed a new restaurant build project plan and management training program. Managed acquisitions of two locations in two years.
• Corporate Operations – Performed advanced-level administrative work, including planning, coordinating, organizing, and producing work that requires a high level of discretion and confidentiality. Managed inventory and supply ordering for multiple restaurant locations. Governed all aspects of bookkeeping, including data quality and reporting.
• Human Resources – Managed human resource responsibilities and compliance for all employees training within the company, ensuring all standard operating procedures are met. Created training guide, resources, and presented program for future employees. Coordinated events, contests, and reward and recognition programs for 150+ staff members.
• Marketing, Advertising, PR, & Communications – Managed communication between frontline management teams and corporate staff. Developed marketing and public relations campaigns to advertise the restaurants in appropriate markets. Created content that is on-brand and meets franchise standards through style, quality, and tone of voice.

Project Management Institute         2023

PMP, Project Management Professional

Grand Valley State University         2016 

Bachelor of Arts, Communication Studies, English

• Freelance Photographer for a variety of clients. Specialties include commercial, lifestyle, and landscape photography.
• Creative writer and content creator. 
• 19 years as a drummer including seven years of formal training.